Untitled Group makes raft of senior promotions, including head of marketing

Via Media Week

Music festival business Untitled Group has revealed a series of strategic promotions within its ranks, including the promotions of Jim Hennessy to head of marketing.

Hennessy will lead a team of three, with senior social media manager Xander Speight to hire and manage a full-time social media coordinator as Untitled Group builds out its social media capabilities.

Laura Hughes, who has been with the company for seven years, has been elevated to director of communications, which also sees her join the senior leadership team.

Hughes will oversee a consolidated comms department that encompasses corporate communications, customer relations, and social impact, working with newly–appointed communications agency of record, Sound Story.

In addition to marketing and PR, the promotions also stretch across brand partnerships, festival and event operations, ticketing, and touring and talent.

Co-founder and managing partner Christian Serrao will now lead a new commercial growth department. This division encompasses a new-look partnerships team, led by former Red Bull executive Dwayne Thompson and including Samantha Fifer, who has joined the business as partnerships manager.

The ticketing team will also sit within the commercial growth department, with Courtney Tahar elevated to head of ticketing. Both Thompson and Tahar will report to Serrao.

Untitled Group’s senior leadership team will report to general manager, former Live Nation and Three Six Zero veteran Andrew White, who joined the business in 2023.

“I am consistently amazed by our team’s intrinsic motivation for growth and development – particularly into senior and leadership roles,” White said.

“The changes we have announced today come off the back of a sustained period of growth for Untitled Group, and are proof that understanding your audience is the key to success in this fast-paced and often challenging industry we are a part of.”

These changes come as Untitled Group gears up for the ninth edition of its flagship four-day camping festival, Beyond The Valley. The festival’s latest marketing campaign, Experience Life In Technicolour, launched across digital, social, and OOH.