One of Melbourne’s most iconic rave venues is returning next weekend

Via beat

Untitled Group is celebrating its 10th anniversary in style with a return to Melbourne's iconic Wool Store on Sunday, 8 December.

Known for redefining Australia’s live music landscape over the past decade, Untitled Group is set to deliver its biggest season yet, featuring unforgettable performances at unique venues.

The Wool Store, a heritage-listed site built in the 1940s, played a key role in Australia’s post-war wool boom before being transformed into a world-class music venue by Untitled Group in 2018. That initial reimagining brought the space to life as a European-style warehouse rave destination, hosting sold-out shows that set a new standard for live music. For their 10th-anniversary celebrations, Untitled Group promises to take the Wool Store experience to new heights with cutting-edge production, meticulously curated artists, and world-class sound systems. The lineup for this milestone event will be revealed on Monday, 2 December, at 12pm AEDT.

Transforming the Wool Store into Melbourne’s Berghain-esque rave venue.

Founded in 2014 by Nicholas Greco, Filippo Palermo, Christian Serrao, and Michael Christidis, Untitled Group has grown to become one of the most influential players in Australia’s music industry. Known for its flagship festivals such as Beyond The Valley, Wildlands, Pitch Music & Arts, and the inclusive Ability Fest, the group has delivered more than 300 events annually, hosting over 1,000 artists across festivals, tours, and club shows.

Reflecting on the group’s journey, co-founder Nicholas Greco shared, “Untitled Group has always been about creating cultural moments that resonate with audiences and stand the test of time. Over the past 10 years, we’ve brought world-class music experiences to Australia and created a community that we’ve grown up with. This summer is our way of saying thank you to everyone who’s been part of the journey.”

Untitled Group’s accomplishments are impressive. Despite the challenges of the COVID-19 pandemic, they emerged stronger, with ticket sales surpassing 500,000 in 2023 and on track to exceed 650,000 in 2024. Recent successes include tours and festivals featuring Dom Dolla, Kaytranada, Kesha, Anyma, Solomun, Sugababes, and more. Their philanthropic efforts also stand out, with Ability Fest, co-founded with Dylan Alcott, raising over $1.5 million to support children living with disabilities.

The group’s achievements have earned them international recognition, including a #12 global ranking on Pollstar’s top promoters list, alongside accolades like the AFR Fast 100 list, IG Magazine’s Indie Champions list, and the Forbes 30 Under 30.

The Wool Store event is only the beginning of Untitled Group’s anniversary celebrations. Fans can look forward to exclusive merchandise drops, secret pop-up shows, competitions, and more surprises throughout the summer. This season’s events promise to highlight the group’s innovative approach to live music, blending creativity, culture, and unforgettable experiences.

The Wool Store’s revival will be the perfect launchpad for celebrating 10 years of groundbreaking events, cultural impact, and a community that continues to grow. With even bigger plans ahead, the next decade looks brighter than ever for Untitled Group.

Lineup incoming Monday 2nd December at 12pm AEDT. Subscribe here to be kept up to date.